There is a rushed moment in an IRONMAN competition in which biker becomes runner. It happens so fast that I haven’t time to consider what 2.4 miles of water submersion and 112 miles of sweaty gear mashing have done to my feet. No time to comprehend that a full marathon still separates my water-logged wonders from the finish line. No, in this rushed moment, there is only time to lace up my shoes and take the first step.
That first step of that first mile is followed by 1,780 more steps. And that first mile is followed by 25.2 more miles. So by the time I cross an IRONMAN finish line, my feet have taken nearly 50,000 steps. Fifty thousand steps through sweltering lava fields in the afternoon sun. Fifty thousand steps in sneakers bloated with water originally intended to cool my head.
But it’s what I do in that rushed moment that ensures those 50,000 steps do not become 50,000 chances for a blister to destroy my race: I pull on SmartWool socks.
Four full IRONMAN competitions. Two-hundred thousand steps. ZERO blisters.
So when SmartWool called to see if I’d be interested in “modeling” for their Spring 2013 running line, it didn’t take
much any convincing. And that was even before I knew that the shoot would be in San Francisco.
It was obvious upon arrival that SmartWool was hoping some beauty sleep would do me (and their SP13 run campaign) some good.
What followed were 48 hours of fan field testing with a cool cast and crew of characters:
- Jen, SmartWool’s creative director (Steamboat Springs)
- Noah, executive creative director from Victors and Spoils (Boulder)
- Kevin, superstar photographer (Whistler)
- Sean, assistant photographer extraordinaire
- Dan, videographer and surfer (Cardiff, CA)
- Ali, on-site producer (San Francisco)
- Fynn, Founder of RootsRated
- Ryan, Cyclist, runner, and bike commuter
- Christine, Ultra-runner and Celiac’s conqueror
- Jonathan, Animal Shipper and Ultra-runner
- Kristi, IRON(wo)MAN
- Tina, IRON(wo)MAN
- And Me!
As triathlon season approaches, I look forward to that next rushed moment where biker becomes runner, and runner enjoys a blister-free marathon in SmartWool!
Check out SmartWool’s line of PhD Ultra Light running socks. This is not your momma’s wool. SmartWool’s merino blend provides excellent temperature control and moisture management, providing hundreds of thousands of blister-free steps, regardless of race day conditions.
Okay, now for some more fun pictures of cast and crew: